The fitness craze has dramatically boosted sales of Whey protein as more and more enthusiasts look for ways to increase their protein intake and build muscle. But not all people can tolerate Whey and not all enthusiasts will accept a milk-based protein.
To meet this growing demand for a whey protein-alternative, one company is looking at rice as a protein source that is not only palatable but one that is also affordable and that actually provides a well balanced ratio of amino acids.
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